3 Reasons Why REALTORS® Should Blog

  1. Lead generation.

    Blogs outrank websites by directly feeding search engines new content more often — which increases rankings on GoogleYahoo!and MSN.

  2. Brand awareness.

    Blogs are better indexed by search engines, syndicated through RSS feeds, and many offer free social networking. Built-in marketing mechanisms like ping services and RSS help drive more traffic to a blog than a regular website.

  3. Competitive advantage.

    By frequently providing quality real estate content, a REALTOR® gainscredibility with their community. The blog platform gives an agent a channel to market her greater knowledge base. Since potential clients prefer doing business with agents they “know” and respect as experts, blogging agents generate more leads than non-blogging competitors. An estimated 2 percent of REALTORS® have blogs.

Just the Stats, Ma’am

  • 28% of all visits to blogs in 2007 resulted in some kind of action (e-mail sign up, contact form, etc.).
  • 92% of all local searches will eventually convert into a sale.
  • 75% of Americans use search engines on a regular basis; 40% of all search engine searches are for local businesses and services.
  • Google’s share of search queries: 59.2%.
  • Yahoo’s share of search queries: 22.2%.

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