Open House signs dot our neighborhoods. They show your picture, your name, and point the way. If you are going to spend the time on a weekend to do an open house, you should take advantage of the online tools to get the most out of their time. Most online services are free to use and fairly easy to operate. If an agent does not have the time, there are virtual assistants available online that can be hired to help. Some real estate websites have tools that can be used to increase traffic to your Open House.
The PropertyMinder AccelerAgent Real Estate Website has a great tool for just such an endeavor. AccelerAgent Real Estate Websites can be used to market an open house to buyers in your area that may not have a realtor. Simply stated, AccelerAgent will speed up the time it takes to market your new listing. If you want to meet some new prospects, our tools will put your new home in front of thousands of local buyers. The time to market is now.
One of PropertyMinder’s TECH-MAR’s (our training program) main goals is to help agents understand and implement programs to assist them in real estate lead generation from different forms of internet marketing. If you have the correct marketing programs in place, you will have leads in your website’s Client Relationship Management (CRM). The system will automatically remind them of their search for the perfect home. You can convert them from merely an email address into a quality lead by meeting them in person. An open house provides an excellent opportunity to bring these website visitors into your personal sphere of influence.
AccelerAd (CraigsList tool) – In less than 1 minute you can post an advertisement showing your listing with hyperlinks to custom IDX searches for similar listings on your website. This way you will drive traffic back to the specific listing’s page and market to the needs of local buyers in your area. You can modify the ad’s description/title to include your open house’s date/time. You can use the “Get HTML” option instead of the “Send to Queue” option, in order to insert the code into any html editor (blog post, oodle.com, backpage.com, Facebook marketplace, etc)
In summary, how to best utilize your PropertyMinder tools for your Open Houses:
The Open Houses page on the AccelerAgent website. – This is great for general exposure. This page can be combined with AccelerAd to advertise additional open houses, other than a single listing.
On the Website:
Go to Preferences:
Show my Open Homes automatically loaded from MLS on the website (matching properties with limited info)
Show Open House Info on the listings pages of the website (page just for that listing and all of its details)
Listing by Email – more general and likely to be ignored, but still a valid approach. It takes 1 minute to email the listing to the agents database
Send a listing by email and include the details of the open house within the email to your entire database. Your referral base are your sales reps. Allow them to spread the word of your Open House around the water cooler at their office.
Share a listing (or link to open houses page) on social networks. – Also a great idea with a more expansive reach than any of the other tools mentioned. It takes just 30 seconds to post to Facebook.
AccelerAd (CraigsList tool) – post an advertisement showing a specific listing in one minute. This way you will drive traffic back to the specific listing’s page and other pages on your website. You can modify the ad’s description/title to include your open house’s date/time. You can use the “Get HTML” option instead of the “Send to Queue” option, in order to insert the code into any html editor (blog post, oodle.com, backpage.com, facebook marketplace, etc)