Step 1 – Login into your Free Craigslist Account (so that it won’t ask you later)
Step 2 – Go to your website, then login to Realtor Toolkit
Step 3 – Click on Inventory Manager
Step 4 – Click on “Post to Craigslist” on a specific listing
Step 5 – Edit the Posting Title and add in your Craigslist email address
Step 6 – Click Submit (it will open up a new window showing Craigslist ad)
Step 7 – Click Continue on the Craigslist prompt
Step 8 – Enter CAPTCHA (miscellaneous text)
Step 9 – Check Email to Publish Craigslist Ad

Below is a video showing the steps to post a real estate listing into Craigslist using the AccelerAd system.
Press FULLSCREEN to see the HiDef version.

Let’s look at another industry…

If you had a heart condition, would you seek out a cardiologist or a general practitioner?

I think you get the idea…

Everyone in the world can be classified as a buyer or seller of Real Estate, but that does not resonate with anyone because the field is way too broad. Everyone can also fall into several other categories that are more specialized and potential clients would feel much more comfortable working with someone who has specialized knowledge or empathy for their specific situation.
When you decide to market to a particular niche, it is not only more effective than the generic mumbo jumbo agents waste time and money on regularly, it is easier to craft your message, target your audience, and develop a comprehensive marketing plan.
Therefore, in reality, can we conclude that general practitioners of Real Estate do not have enough business because, in reality, nobody is looking to work with a general practitioner?
What do you think?

What would be some great areas to specialize in to make 2010 your best year ever?

Order A Niche Website Today (REO/ShortSale/Foreclosure/Luxury/City-Specific)

1. Add miscellaneous text to the end of the advertisement. This can be done by adding a simple quote or verbiage at the end of each your Craigslist post (after all the HTML code). An easy way to do this is by grabbing a quote from a any number of Quote websites like BrainyQuote. Just add a copy/paste a different quote to each post so that the Craigslist will not think it’s a duplicate.
2. Edit the listing info. Feel free to go either into your listing editor or Craigslist editor and change up the description of the property. Add some sentences before/after the original text.
3. Edit the Hyperlinks. A little bit more advanced but if you know what you are doing, you can point visitors to different pages on your website than what is default on the ad. For example, if you have created a Custom IDX page that shows all actives for a city, you can add a hyperlink that says, “See All Available Homes in San Jose, CA” and the link will go to that custom IDX page.

Those are just some of the easy ways to edit the AccelerAd. Feel free to leave some more ways in the comments area below.
P.S. Use our new Facebook Connect commenting tool!

1. Login into Realtor Toolkit
2. Go to Preferences
3. Go to “Comparable Properties Preferences”
4. Click on checkmark box for “Allow comparable properties search”
5. Click Submit

(Make sure to select the different options to tailor it for your needs)

How To Turn On Comparable Properties – Video (Maximize to see HD Version)

On the actual client facing Comparables button, they will be able to see the Subject Property, active, pending, and sold listings, and results on a map. (Pending/Sold is not available in all MLS areas)

Comparable Properties Demonstration – Video (Maximize to see HD Version)

Let us know if you have any questions regarding the new Comparables feature. You can give us a call at 800-743-5820. If you want to test out our websites, sign up for a Free Test Drive Today.

Happy New Year!

It is 2010 and every year, people make resolutions to improve themselves or something in their life. Whether it is losing weight, reading books, or quitting smoking, New Year’s resolutions help people re-evaluate their life and goals. The same can be said when it comes to your website. Many agents know one or two major features of the PropertyMinder AccelerAgent™ website, but might not be aware of all the other tools available.
Here is a list of the many offerings that come with our websites and how you can maximize each feature to start your 2010 off right.

• Custom IDX – Add MLS content pages to your website dedicated to certain areas, price ranges, or listings types. For example, you can have a page dedicated to all the “San Jose CA REOs” or “Washington DC Foreclosures”. This is a great tool for buyer’s agents, agents with no listings, or new agents.
• Email Marketing Campaigns – Let our drip email marketing system keep you in front of your contacts and sphere of influence. Easily setup automatic birthday reminders, anniversary sale date reminders, holiday messages, or even assign first time buyer email campaigns.
• AccelerAd – Easily post your listings into Craigslist! In a few clicks, your listing will be in Craigslist to not only get more exposure for the property but to drive local home buyers online back to your PropertyMinder website.
• Lead Capture Forms – Specify a page where a visitor can leave their information. You can have a person fill out this form to register for a newsletter, have this page up before seeing the Custom IDX page, or make it as an event registration form.
• Pay Per Click – Get guaranteed traffic and visitors from Google and Yahoo! search engines. We design effective ads tailored to your specific territory and area and optimize the ads for you for a reasonable fee.
• Training – Learn how to use the website and how to market it. We give an initial one on one “How To” training and then multiple webinar trainings as well. Also, our advanced Tech Mar training is available for an additional fee.

These are just some of the ways to boost your website presence and its functionality. PropertyMinder is already hard at work on new tools and features for 2010 so keep in touch with us via our company blog: http://blog.propertyminder.com or give us a call at 800-743-5820. Ask us for a 30-day no risk trial by going to www.PropertyMinder.com

Custom Website Front Pages – Order Now

Upgrade Now – Tell us your preferred images, background and navigation colors to set yourself apart from the rest. We are also accepting orders for custom banners as well.
See some possible combinations here: http://www.propertyminder.com/designs/real-estate-websites.html
(We will provide a quote based on your needs)

Top Story

PropertyMinder has expanded our MLS reach to cover the San Antonio Board of Realtors® (SABOR) and Regional MLS which covers Palm Beach, FL. Ask us for a 30-day no risk trial for these new areas or call us at (800) 743-5820.

Day 1 –
Identifying your geographic territory and vertical markets
Incorporating your territories and markets into your meta tags and search engine optimization (SEO)
Creating your business listings
How to create 21st century testimonials
Monitoring your SEO

Day 2 –

Social listings and social sites for Real Estate agents – how, where and why
Blogging, videography and photography for SEO
Attracting buyer traffic – how and where to advertise your listings

Classes are filling up quick. Reserve your space now.
To register for the Free TechMar Clinic (Free for January only), visit our page: http://propertyminder.com/marketing-services/techmar_program.html
or call (800) 743-5820.
*TechMar is available for AccelerAgent website clients only. Sign up for a free trial website today by going to www.propertyminder.com*

• Step 1 – Login into your Free Craigslist Account (so that it won’t ask you later)
• Step 2 – Go to your website, then login to Realtor Toolkit
• Step 3 – Click on Inventory Manager
• Step 4 – Click on “Post to Craigslist” on a specific listing
• Step 5 – Edit the Posting Title and add in your Craigslist email address
• Step 6 – Click Submit (it will open up a new window showing Craigslist ad)
• Step 7 – Click Continue on the Craigslist prompt
• Step 8 – Enter CAPTCHA (miscellaneous text)
• Step 9 – Check Email to Publish Craigslist Ad

Below is a video showing the steps to post a real estate listings on Craigslist using the AccelerAd system.

The PropertyMinder AccelerAd™ tool allows Realtors® to simply post their listings from their PropertyMinder website onto Craigslist. Exposing the property on Craigslist can lead to more traffic, website activity, and leads. AccelerAd™ will simultaneously promote your listing AND drive traffic back to your PropertyMinder website. This win/win equation will help save time, get more exposure, increase web traffic, and potentially capture more business.

Inside the Inventory Manager of your PropertyMinder website, there will be an extra link next to each listing that says “Post to Craigslist”. Just click on the link for the specific property and it will then take you to the Accelerad Setup Menu.

After selecting the options in the AccelerAd setup menu, clicking on Submit will get you into the Craigslist post. It will NOT automatically submit the listing. You will have to continue into the selected prompts and the Captcha screen to actually submit it. Also, check your email on file with Craigslist to finish posting the property. In all, it should take about a minute or so to add the listing in. This should heavily decrease time inputting these types of ads and I know a lot of Realtors will appreciate that.

If you are a listing agent and have at least 1 property for sale, please sign up today for a Free 30 Day Trial of our AccelerAgentTM websites powered by our new AccelerAdTM technology. Ask us for a 30-day no risk trial by calling (800) 743-5820 today.

PropertyMinder and San Diego Association of Realtors™ Partner Up for Affinity Program

San Jose, CA, October 28, 2009 – PropertyMinder has entered into a web technology partnership with the San Diego Association of REALTORS® (SDAR). SDAR has chosen PropertyMinder as the vendor of choice for real estate websites for their over 12,000 members.

“This is a very exciting opportunity for PropertyMinder. We are pleased with the recognition given to us by SDAR. We believe that our AccelerAgent™ and Single Property Websites will help SDAR members achieve better Internet Marketing through our extensive tools,” said Jane Ellsworth, PropertyMinder VP of Sales.

“We are thrilled about this partnership and to be able to pass along such valuable services to our membership,” says Chief Executive Officer Mike Mercurio. “PropertyMinder is known as a leading provider of websites, client management systems and more. Our members will now have access to very sophisticated tools that will help them better manage their business and serve their clients.”

The AccelerAgent™ Websites offer a suite of productivity tools, a sophisticated client relationship management system, unlimited lead generating opportunities, tracking tools, customized IDX searches, and disclosure hosting capabilities.

Single Property Websites allow more visibility and marketing power in the agent’s hands. Listings have their own URL. Linking this site to a personal web site gives any agent more marketing power. This site includes an Open House feature and Disclosure Document hosting. In just a few clicks, listings are exposed to different home search portals.

About PropertyMinder:

PropertyMinder. has been an innovator in the areas of Internet Marketing, Web Technology, Content Management, Post Sales Follow-up, SEO Marketing and Management. We have successfully partnered with Real Estate Agents and Brokerages through our superior products and unmatched Customer Service.

About SDAR

The San Diego Association of REALTORS® is the largest trade association in San Diego County and the fourth largest local REALTOR® Association in California, composed of over 12,000 members.

SDAR members can take advantage of this technology partnership by signing up for a free 30 day test drive of the AccelerAgent Real Estate Websites by following this link: Free Website Test Drive

RMLS/NorthstarMLS members can take advantage of this technology partnership by signing up for a free 30 day test drive of the AccelerAgent Real Estate Websites by following this link: Free Website Test Drive

About NorthStarMLS:

Serving approximately 16,000 REALTORS® in Minnesota and Western Wisconsin, NorthstarMLS is operated by the Regional Multiple Listing Service of Minnesota, Inc. (RMLS) under a mandate to develop and deliver excellence in the technologies, data resources, programs and policies that support our subscribers in the performance of professional real estate practice.

About PropertyMinder:

PropertyMinder. has been an innovator in the areas of Internet Marketing, Web Technology, Content Management, Post Sales Follow-up, SEO Marketing and Management. We have successfully partnered with Real Estate Agents and Brokerages through our superior products and unmatched Customer Service.

1. Housewarming Party. This one may sound expensive; however, it does not need to be. You can host a simple snack party serving simple finger foods. Always remember that it’s the thought that counts! Here is a simple guide in hosting this party:
   1. Ask your clients for the list of people that they would like to invite, along with their email addresses.
   2. Create a registration form on your website.
   3. Email the invitation to the people in the list and tell them to register on your website so that you know how many people are expected.

   This is a great way not only to show your clients that you value their business, but also to market yourself as a real estate agent to the visitors. The emails that you collect through the registration form will grow your pipeline.

2. Move-in Present. If you don’t have the resources to throw a party for your clients, try offering a gift. Here are some simple ideas:
   1. a centerpiece for their dining room or living room
   2. gift basket – choose your theme: popcorn/movie night, kitchen supplies, recipe collection, snacks for the kids, etc.
   3. gift cards – save your clients some green by giving them a gift card from a nearby grocery or home improvement store.
   4. first night survival kit – dishwashing soap, sponge, garbage bags, toiletries, etc.

   Don’t forget to attach your business card to these presents.

3. Monthly Strategies. You can also send a monthly “little something” to your clients. This is a good way to keep your name in front of your clients.
   1. Send them a handwritten note every month. There are really strange holidays out there such as Friendship Day, Grandpa’s Day, etc. Go online and depending on who your client is, send them a quick note about it.
   2. If you have the time, come by and just say hello. Ask how they are doing and if you can be of any assistance to them or if they know anyone who might need your expertise.
   3. Use your website to send them Market Updates.

   These should get your creative juices flowing. Always remember that a simple follow-up after closing the transaction is greatly appreciated by your clients. Your rewards are the referrals.

With the AccelerAgent^TM Website, promoting yourself is easy. The system allows you to create your own registration forms and schedule messages to go out on specific dates. These messages come with beautiful templates. Please call our Tech Support Team at 800-743-5820 ext 2 if you need assistance. We also offer weekly webinar trainings for our customers. Click here to register.

For more information on AccelerAgent^TM Website packages, free trials and demos, please call 800-743-5820 or visit www.propertyminder.com.

Following this major trend, PropertyMinder now provides this service, turning your site into a talking website without slowing down your Internet browser.

PropertyMinder’s talking AccelerAgent^TM Websites can increase your sales. Your message is personal, real, and
dynamic. You can use it to build up “excitement” about your services.

So, how long did the development of text to speech technology take?

(Source: Wikipedia)

In 1779, the Danish scientist Christian Kratzenstein, working at the Russian Academy, built models of the human vocal tract that could produce the five long vowel sounds. They were [a], [e], [i], [o] and [u]).

The first computer-based speech synthesis systems were created in the late 1950s, and the first complete text-to-speech system was completed in 1968. In 1961, physicist John Larry Kelly, Jr and colleague Louis Gerstman used an IBM computer to synthesize speech, an event among the most prominent in the history of Bell Labs. Kelly’s voice recorder synthesizer recreated the song “Daisy Bell”. Coincidentally, Arthur Clarke was visiting his friend and colleague John Pierce at the Bell Labs Murray Hill facility. Clarke was so impressed by the demonstration that he used it in the climactic scene of his screenplay for his novel 2001:, A Space Odyssey, where the computer sings the same song as it is being put to sleep by astronaut Dave Bowman.

Today most of us listen to synchronized speech when we drive. Text to speech is available on many GPS units, and it simply uses a voice engine to generate speech based on the text that needs “reading”, so it can tell you, “Turn right on Maple Street in 400 yards” instead of just “Turn right in 400 yards.”

“There are many situations when prospects and customers prefer listening to reading, but certain daily MLS listings data updates are impossible to pre-record. We are happy to be the first company to turn a website into a real multi-media tool for all Real Estate professionals in the United States,” said PropertyMinder’s Executive VP, Aric Kazarnovsky.

Talking websites make your visitor experience more interactive. Even if they become visually distracted, they still receive the content via audio, therefore still absorbing the material.

Since 1999, PropertyMinder has helped thousands of Real Estate agents and brokers adjust quickly to the post-Internet revolution and take advantage of tremendous Internet Marketing opportunities to secure their success in Real Estate.

We invite all our readers to test drive the AccelerAgent^TM Websites at www.propertyminder.com. Ask us for a 30-day no risk trial by calling (800) 743-5820 today.

Target Market. Having a niche can be beneficial. Although it is nice to work with “everybody”, it’s your expertise that will set you apart from the pack. Some examples include specializing with first time buyers, growing family, senior real estate, foreclosures, short sales, luxury homes and more.

Content. Once you’ve figured out your unique market, create your content. For example, if you specialize on first time buyers, add links that give them advise on what their checklist should look like before buying, or create a form on your website that will allow them to download a report on the latest first time buyer programs available.

Basic Contact Information. Make sure that your phone number and email address are correct. One typo on the email can cost you a lead. Also, if you’ve switched companies, be sure to change your logo and company information as well.

Testimonials. Show off those thank you letters from your clients. Given that buyers search for homes and agents online nowadays, it’s important that they see how satisfied your past clients were with your services. Sometimes we forget the power of reviews.

What’s in it for me? It’s nice to know what your designations are, where you’ve attended college, and what you were doing before your real estate career; however, an average Joe will not even know what those designations stand for. You can create a page for that, but do not forget to sell the benefits of having you as their agent.

Overall Design. Choose a website banner that best reflects your local area. If you’d like your listings to flow through a slideshow, add that to your homepage. If you have no listings at the moment, choose an animated design that has pictures of your area. The movement will create a different effect on your site.

AccelerAgentTM Website subscribers are able to create and modify contents like these through our comprehensive Website Editor tool. Please call our Tech Support Team at 800-743-5820 ext 2 if you need assistance. We also offer weekly webinar trainings for our customers. Click here to register.

For more information on AccelerAgentTM Website packages, free trials and demos, please call 800-743-5820 or visit www.propertyminder.com.

Reading your slogan, mission statement, and business philosophy require concentration and mental effort. For most of us, multitasking becomes virtually impossible when we try to absorb the words while reading. Your website visitors may redirect their attention to bright images, flash designs or animations before they even finish reading your slogan. As a result, many do not see your unique value proposition on the spot.

AccelerAgentTM Websites’ new audio feature helps convey your message to visually distracted readers.

Being virtually bombarded with advertising, we become immune to commercials and we only look at ads for about two to five seconds on average. We see the words with our eyes, engage with the layout of the text, and we subconsciously acknowledge the paragraph breaks and emphasis on certain words. This is one of the reasons why the best ads, unique marketing statements, headlines and slogans are limited to just a few words.

AccelerAgentTM Websites now feature the latest Text to Speech (TTS) Technology. It can convert unlimited text and dynamically generated content to audio in seconds. Only PropertyMinder Websites can play content that is not pre-recorded. Text-to-speech is a process through which text is rendered as digital audio and then “spoken”. Agents may select the voice and gender of the speaker that will deliver their marketing messages to buyers and sellers.

In Web 2.0 reality, enabling audio on your website can help communicate your value to your target audience and deliver your marketing message in a short period of time.

Research has shown that when read aloud and simultaneously shown, text is better absorbed by the reader. This is also why services like Podcast* became a popular marketing media for businesses.

PropertyMinder AccelerAgentTM Websites may sometimes be referred to as “Talking Websites”. They simply communicate with great impact.

Imagine a Sales Representative that speaks to each of your website visitors, giving detailed information on the service you provide. Speaking websites will increase your number of buyers.

AccelerAgentTM Websites make your guest’s experience more interactive. Go beyond flat text and communicate your value with impact. Stand out from the crowd.

Since 1999, PropertyMinder has helped thousands of Real Estate agents and brokers adjust quickly to post-Internet revolution and take advantage of tremendous Internet Marketing opportunities to secure their success in Real Estate.
We invite all our readers to test drive the AccelerAgentTM Websites at www.propertyminder.com. Ask us for a 30-day no risk trial by calling (800) 743-5820 today.

There are three major reasons for doing special promotions in general. First, you want to acquire new clients. Second, you want to remind your existing clients about your great service; and third, you are wishing for referrals. By offering something attractive to your target market, even strangers may suddenly be interested in what you have to offer. Same objectives apply to real estate agents.

Special promotions don’t have to be expensive and luxurious. It can be as simple as giving away tickets to a game, play or movie. Creativity is the key.

Here are just some ideas of special promotions that you can offer your buyers and sellers:

• Offer a free one year home warranty for each client that buy or sell his home with you.
• Go to a local restaurant and ask for coupons that you can scan and email to your leads.
• Conduct a monthly drawing for a home improvement gift card.
• Give away a book that might interest buyers or sellers. You can also do this via a monthly drawing.
• Offer a free trip or weekend getaway to those that buy or sell a home with you. There are tons of websites that offer inexpensive vacation package deals.
• If you are a big sports fan, you can probably offer free tickets to a game.
• Do the famous “on me” promo – your moving truck is on me, your first cable bill is on me, your housewarming is on me, and the list goes on.

Don’t forget the details.

Once you have decided on your promo, be sure to explain the rules to your clients. You can send an email with information such as the requirements, drawing date, contact method, trip destination, coupon attachments and more.

AccelerAgent^TM Website subscribers are able to create offers like these in seconds through our Special Promotions tool. We encourage our existing website subscribers to take advantage of this feature. Please call our Tech Support Team at 800-743-5820 ext 2 if you need assistance. We also offer weekly webinar trainings for our customers. Click here to register.

For more information on AccelerAgent^TM Website packages, free trials and demos, please call 800-743-5820 or visitwww.propertyminder.com.

Facebook was launched as a way for founder Mark Zuckerberg to connect with friends at Harvard. Today, Facebook has exploded online with nearly 200 million users, and a million new members joining each week in the U.S. alone.

Social networking platforms like Facebook provide the business community an ability to get repeat exposure with the people within your network. Clients, peers, and prospects can make up your network, and you can promote events, sales, special offers and more through your Facebook profile. It also makes it fun to connect with old friends, family and co-workers. Sharing an old grade school photo can create an instant bond with those from your past. Even personal connections have the potential to become new business opportunities.

Reaching a market of 50 million people would take 38 years by radio, 13 years by television, four years on the Internet, and three on iPod-but only two years via Facebook.

There are many social media styles and types; however, according to Riva Richmond, blogging for the New York Times, Facebook’s traffic this year increased 97%. In February 2009 a Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, Facebook can help spread your brand and propel your business into the forefront of existing and potential customers’ minds.

How to start on Facebook?

Create a Powerful Profile

You account or user name must be tied with your real name, not your company or anything else. You can use your resume posted on your personal website with photos to describe your business practice, philosophy, mission and what you do. You can also include links to your website, blogs and other business resources. Be sure to include your photo so that others can recognize you online.

Build Your Contact List

Facebook is based on the concept of connecting with friends. You can send and receive friend requests and once accepted, your friend can view your profile and you can view theirs. To begin connecting with people that you know, you can either import your contact database or you can search Facebook for individuals.

You can also view the friends list for each person you are connected to. If you know any of your them (or you would like to know them), send a connection request.
Facebook Pages – Facebook “Pages” (that’s with a capital “P”) were created to give businesses their own profile on Facebook. Pages give your business an identity. With a Page, those interested in following your brand can become “fans”, and when they do so, all their friends will see this. You can store photos, videos, and information about your Real Estate business on your Page. All activities on Pages get posted back to your Mini Feed for all your friends to see.

Here are some ways to maximize Facebook for your business:

Communicate with Wall Posts
Each Facebook member has a “wall” where friends can post messages. This is a great place to post a quick note to those in your friends list. In the business networking world, this is the online equivalent of picking up the phone to say hello.

Update Your Status

At the top of your Facebook home page is a status box. When you post a status update, everyone in your friends list can see your update on their home page. This is a place to share tips, promote events and even boost sales. Effective business updates may include: “found a great article on foreclosures in San Jose,CA : www….” or “Joe at XYZ Realty in Saratoga is hosting a special Open House! Check out www….”

Networking is best when there is a two-way exchange. If you can help a new Facebook friend, they will likely want to return the favor.

Here are some ideas for you to consider:

1. What to do where?
Search for various activities such as festivals and summer fairs in your area. Use your AccelerAgent™ Website and email the list of events to your contacts. To get additional contacts, create a simple summer calendar that includes all the events that you found. Walk around your neighborhood and distribute the copies. It’s a great way to reintroduce you as the local expert.

2. Let’s do some BBQ.
Encourage your neighbors to bring their food and grill for a fun BBQ event. Note that you do not need to provide the barbecue for everyone. You can conduct a drawing instead. Prizes may include a new BBQ grill, family tickets to a water park, gift cards, movie tickets and more. Create a lead capture form on your AccelerAgent™ website and tell them to register for the event for a chance to win a prize. Your website automatically adds them into your contact list. Not in the mood for BBQ? How about a yard sale event? This is a great way for everyone to make some extra cash and have fun. Follow the same steps from Tip #2. Don’t forget to include your event on the calendar that you send out. Be creative and have fun!

3. Business for business.
How about those small and usually family-owned businesses? Get your smile ready and start building your pipeline. Get some small jars filled with cookies or candies. Drop one jar on each small business (be sure to get their permission). Do not forget to attach your card on the jar, including your website. Ask if you can leave some of your business cards next to the jar. If you want to go the extra mile, you can come back every month to refill the little jars. It’s a great way to keep in touch!

4. Become an Avon® or Tupperware® Rep… or not.
Remember that person who constantly ask you to buy an Avon, Mary Kay or anything similar? We say find those sales reps and hold a ‘Hosted By’ monthly meeting. Invite your friends and family. Pick your date for hosting. Be sure to have that sign in sheet for the visitors, collect those emails and use your AccelerAgent™ Website to keep in touch!

5. The family that plays together wins together.
Ask each family in the neighborhood to submit their favorite family summer photo to you via email. Make them go to your website to find the best picture winner. Whoever wins gets a prize. Tell them that the complete contest rules are on your website. Create a custom page on your AccelerAgent™ Website for the rules.

We invite all our readers to test drive the AccelerAgent™ Virtual Office Websites at www.propertyminder.com. Ask us for a 30-day no risk trial by calling (800) 743-5820 today.

PropertyMinder continues to offer the TechMar Program to help agents to develop their Internet Marketing skills.

Since 2003, PropertyMinder has helped more than 30,000 Real Estate agents and brokers quickly adjust to post Internet revolution reality and take advantage of tremendous opportunities to secure success in Real Estate.

For more information about our TechMar Program, call (800) 743-5820 or visit us at www.propertyminder.com.

Direct Response online is built around motivating your website visitors to contact you at the very first opportunity.

Once the consumers are on your site, content is key to making them stay. Here are some ideas for content: neighborhood events, current market trends, newsletters, testimonials and local groups that you may belong to. Your AccelerAgent^TM Website has so many lead capture forms available for visitors to fill out – from home search to free reports.

According to Aric Kazarnovsky, Executive VP and co-founder of PropertyMinder, “the most important aspect of Direct Response Marketing is the initial method that agents use to encourage visitors to give their addresses and contact info. Once this information is captured, agents can build a relationship with these potential buyers and sellers before they even personally look at a property or meet them in person.” Aric is also the creator of the iMarketing System.

Customers who took PropertyMinder’s TechMar Program report greater results from implementing direct response strategies.

“The TechMar clinics were unbelievable. I can’t believe they packed in so much information in such a short period of time. There are so many “secrets” that no one wants you to know and now I know why. My website traffic went from 50 hits per week to 1000 hits this week. I have gotten 15 leads that signed up on my webpage this past week.“- Joe Doman, Realtor®

There are numerous effective techniques for consumers to be interested and respond, but first, you need them to come to your site.

There are two primary methods of obtaining more hits or traffic to your AccelerAgent^TM Website: Search Engine Optimization (SEO) and Pay per Click Advertising (PPC).

SEO is a way to increase your website’s organic or natural search ranking. By increasing organic rankings, agents gain more visibility, without having to spend on advertising. It does take time, but your traffic will definitely improve after you do some legwork.

Our TechMar Program covers SEO. It consists of two webinar-based classes that cover topics from identifying your vertical markets, modifying your meta tags, participating in social networking, getting more exposure for your listings, and much more. The program is built to ultimately get you more hits and let your site ‘exist’ on the web. You are given homework after each class so you get a hands-on experience.

Pay per Click is more for agents who do not have the time to make a lot of changes on the site and wants ‘immediate’ traffic from search engines such as Google^TM and Yahoo!.

PropertyMinder valued customer discounts are available.

“PropertyMinder is working very hard to link our AccelerAgent web tools with national Multiple Listing Services so more Real Estate agents and brokers can experience the convenience and price advantage of our technolody”, said PropertyMinder Executive Vice President, Aric Kazarnovsky.

Since 1999, PropertyMinder technology has been leading in innovative Internet Marketing, reliability and data safety.
PropertyMinder has helped more than 30,000 Real Estate agents and brokers adjust quickly to the post-Internet revolution and take advantage of tremendous Internet marketing opportunities to secure success in Real Estate.

For more information, visit www.PropertyMinder.com.

Image advertising is the creation of a particular perception for your service. According to allbusiness.com, “While there is definitely a role for image advertising in creating awareness, an entire marketing strategy built around image is not going to create loyalty because it is, by nature, a one-way communication strategy.”

Direct response marketing is designed to solicit a direct feedback which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser (source: Wikipedia.com).

Any agent can start the road to direct response marketing by following these 2 tips on how to instantly generate interest through your website.

Numbers and Statistics: For example, if you save your buyers 12% on the purchase of a home on average, say it! Instead of having a slogan that says “I have the honesty, integrity and passion to make people’s dreams come true”, make your slogan “I guarantee to save you 10% on your next home purchase or you get $1,000.00.” Notice the first slogan is more focused on you, the agent, and the second is focused on the client’s desires.

In buyer marketing, a simple way to figure out your unique statistics is to go through the last 12 months of your transactions. Take the list price, subtract the final purchase price and the difference is the total savings.

Specialties: Become the expert. For example, you specialize in working with first time home buyers. Instead of having a slogan that says “Leading people to achieve their dreams with passion and expertise”, try using “An expert in saving first time home buyers thousands of dollars. It’s guaranteed”. Notice again that the first slogan is more focused on you, the agent, and the second is focused on the client’s desires.

It is also important to know where your audience is. List yourself on sites that get the most traffic, but most of all, those that are relevant to your real estate services.

PropertyMinder continues to offer the TechMar Program to help agents develop their Internet Marketing skills. PropertyMinder has helped more than 30,000 Real Estate agents and brokers quickly adjust to the post-Internet reality and take advantage of tremendous opportunities to secure success in Real Estate.

For more information about the TechMar Program, call (800) 743-5820 or visit us at www.propertyminder.com. Also ask us for a 30-day no risk trial today.

A great one-stop shopping experience isn’t just about introducing clients to your mortgage broker. It is about an effective marketing technique called co-branding.

Co-branding online means that you, as a real estate agent, will link your Real Estate site to a site of a trusted mortgage professional or firm. As a result, your website visitors can get both Real Estate and Mortgage related information and services at one stop.

How can you benefit from implementing co-branding strategy?
Your partnership with a mortgage professional will attract a greater number of qualified leads. You will be able to capture more leads as a result of additional lead capture forms on the AccelerAgent^TM Website mortgage booster platform.

Secondly, you can improve your website’s search engine ranking for mortgage related keywords due to the mortgage content hosted on your own website. By driving more traffic from search engines and the loan officers site, the natural (organic) ranking of the website will eventually improve as a whole.

“PropertyMinder clients with AccelerAgent^TM Websites co-branding with Mortgage Professionals realize that their superior technology does not prevent them from continuing to offer other mortgage choices to their clients”, said Aric Kazarnovsky, Executive Vice President and co-founder of PropertyMinder Inc.

Many agents do not understand the difference between co-marketing and co-branding.

Co-marketing is simply placing a link to a partner’s (loan officer or real estate agent’s) website on your site. Co-branding is a form of cooperation between two or more service professionals who are looking to build significant customer recognition, at the same time retaining their own brand names and distinction. Co-branding leads to increased loyalty and higher client retention rates. It will also disable competitor’s efforts to take your clients away. Co-branding is the science of alliance. It expands your scope of business and reaches more customers. It also leads to an increased value to the client, providing both services by a real estate agent on one hand and a loan officer on the other. When you share the cost of loyalty programs, your impact on clients is greater with pooled resources leading to a much higher return on investment.

With PropertyMinder REBridge^TM you can market your self and your loan officer as a “full service” team. The REBridge^TM connector tool connects a PropertyMinder hosted Mortgage site with a PropertyMinder hosted AccelerAgent^TM Website.

PropertyMinder Mortgage Booster is ideal for agents providing both real estate and loan services. With a simple upgrade, agents with AccelerAgent^TM Websites can supplement their existing sites with rich mortgage content including five of the most popular financial calculators, mortgage reports and articles, glossary of financial terms, mortgage lead capture forms such as requests for pre-qualification, financial consultation and online loan application.

Since 2002, PropertyMinder has been offering Virtual Office powered websites for individual agents, brokers and offices. With AccelerAgent^TMWebsites, PropertyMinder clients are always in control. AccelerAgent^TMsites offer a map-based MLS search allowing agents to exclude listings from displaying based on geography, list price, property type, cooperative compensation offered by the listing broker, or whether the listing broker is a REALTOR®.

“Today, thousands of Real Estate agents in the Northeastern US including Massachusetts, New Jersey, Pennsylvania, Maryland, Virginia and District of Columbia are able to experience the convenience and price advantage of our most reliable and all -encompassing AccelerAgent^TM Websites and productivity tools”, said PropertyMinder Executive Vice President Aric Kazarnovsky.

Since 1999, PropertyMinder technology has been leading not only in innovative Internet Marketing, but mostly in reliability and data safety.

PropertyMinder has helped more than 30,000 Real Estate agents and brokers adjust quickly to the post-Internet revolution and take advantage of tremendous Internet marketing opportunities to secure success in Real Estate.

For more information, visit www.PropertyMinder.com.

Today more than ever, videos could be very beneficial to your online marketing. Many tech savvy Real Estate agents have embraced the latest video technology as an innovative and engaging vehicle for connecting with their target audience.

People are watching hundreds of videos a day on YouTube.com and uploading thousands by the hours. In fact, every minute, at least ten hours of video files are uploaded.

YouTube is the leader in online video hosting, and the premier destination to watch and share original videos worldwide. It allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.

Creating a quality video today is easy and inexpensive. All you really need is a video camera, or sometimes even just a regular digital camera with video capability, and some editing software. Microsoft’s Movie Maker is a free video editing tool. With this program, you can even add voice-overs and music. Another option is the inexpensive and extremely simple to use “The Flip” video recorder. It gives you 60 minutes to capture videos for your listing presentations, local neighborhood events and other personal clips.

An agent who has done a great job in putting virtual tours, photos and supporting documents to their featured and sold inventories online is two steps ahead of the game.

Once you’ve created your videos, link and embed these to your AccelerAgent™ Website. Call our friendly Customer Support at 800-743-5820 for assistance.