Archive for the «Branding Yourself» Category

Your Open House Follow-Up Phone Script (Parts I & II)

Schoolhouse Rock was right: Knowledge is power! Give and get your fair share of relevant, meaningful knowledge with this phone script. Your relationships are at stake here. (The following outline is to be used the following Monday or 1 – 2 days after your Open House) Before you reach out to anyone, enter ALL of the contacts from your Open… Read more

The “Real Estate High-Five”: Listings & Referrals By The Handful.

  Look at your hand. You’ll see it has 6 parts to it; your index finger, your thumb, your ring finger, your pinky, your (sometimes notorious) middle finger, and, of course, your palm. So, what’s the “Real Estate High-Five?” 5 at-your-fingertips marketing elements that ensure you have folks in the palm of your hand when… Read more

Say My Name, Say My Name. A CRM Name, That Is…

  How many different ways can you say CRM? The obvious is Client Relationship Manager, but I think we can dive a little deeper. Slide on and fasten your snorkel. It’s go time. It can mean Continuous Reach Marketing. Each of your clients will receive a constant (and delightfully automatic) stream of information from you… Read more

The (Deep) Cleaning Guide for your Internet Real Estate Marketing.

    The Annual Campaign – Sorting and Throw Away Tip Have you updated your Annual Campaigns lately? If not, you may be sending out the same one you did last year. Go to Client Relationship Management and then to Follow Up Campaign Click on each of your Annual Campaigns and: Choose a different message/… Read more

It’s Up To You To Take Advantage Of This!

We (Tim and I, that is) have personally written TWO new email groups which are now in your Toolkit’s Message Library: “Brand New Lead (Buyer)” and “Captured Website Visitors (Buyer)”  Luck, it has been said, is what happens when preparation meets opportunity. We urge you to use these new email texts on your new buyer leads… Read more

They’ll List With Or Without You. Your Pick!

Need some Monday motivation? Here are a few quick words of advice from our VP of Sales & Marketing. Just because most of your business comes from referrals does not mean that those referrals don’t get curious and deserve information. They have a functioning brain that is capable of remembering your name first over the… Read more

Only Having A Brokerage-Provided Website Is Straight Up Dangerous.

Sharing isn’t always caring (for yourself)  Would you give someone your bank account information? Would you give someone access to all of your hard work, all of our resources, all of your connections and networks? All of your knowledge? The things you spent years nurturing, gathering, and earning? Chances are there are very few people out there who you… Read more