Archive for the «Call To Action» Category

Is “Free” Really Free (Or Good Enough)?

Tawd Frensley, our VP of Sales and Marketing, delivers another articulately pointed and factually-driven wake-up call.   Here’s a question… Is free really free? Or better yet, is free good enough? Your broker, bless their heart, provides you with a website for your business. It’s obviously not free (you either pay for it a part of… Read more

They Think You’re Gullible. Take It Personally.

*Another guest blog post from our VP of Sales and Marketing, Tawd Frensley.* If more than 90% of your business comes from referrals…….. Then why on Earth are you worried about Google ranking, Website Traffic, and Internet leads? Putting 100% of your time and effort into something that is less than 10% of your business… Read more

Hosting An Open House This Weekend? Keep This Mantra In Mind…

The neighbors that you meet are curious for a couple of reasons: 1) They don’t have a real estate agent providing them with neighborhood information to keep them informed. 2) Like many, their agent has left the business because they weren’t able to succeed. Why do we say this? -Every Email Counts. -Every Call Counts. -Every Conversation… Read more

Use This NEW Email Text (And tell us if it worked!)

Suggested Subject line: My job is to deliver what’s relevant to you  Hi, It’s been a while since we touched base, how have you been? Are you finding the neighborhood reports I’m sending you to be helpful? Would you like to change the frequency at which you’re receiving them? My job is to deliver what’s important and… Read more

Summer Survey Ideas: Give A Little. Get A Lot.

    Hey there, Tim here. How are things? Are you looking forward to summer? It’s been pretty warm here in the SF Bay Area. Perfect weather for an iced tea. Come to think of it – who doesn’t love a cool drink? Why not use this to your benefit and start a small raffle? You know, something easy-on-the-wallet. Send out a short… Read more

Your Open House Follow-Up Phone Script (Parts I & II)

Schoolhouse Rock was right: Knowledge is power! Give and get your fair share of relevant, meaningful knowledge with this phone script. Your relationships are at stake here. (The following outline is to be used the following Monday or 1 – 2 days after your Open House) Before you reach out to anyone, enter ALL of the contacts from your Open… Read more

The (Deep) Cleaning Guide for your Internet Real Estate Marketing.

    The Annual Campaign – Sorting and Throw Away Tip Have you updated your Annual Campaigns lately? If not, you may be sending out the same one you did last year. Go to Client Relationship Management and then to Follow Up Campaign Click on each of your Annual Campaigns and: Choose a different message/… Read more