Archive for the «Competitors» Category

The Only Part Of The Market You Should Blame, Is Your Market-ing.

Let’s not play the blame game.  It’s not how many people you have in your database. It’s how well you know the people in your database. If this wasn’t the case, then you could consider the phone book your CRM. (if agents actually called, that is) Just because the Internet exists, doesn’t mean you don’t… Read more

Is “Free” Really Free (Or Good Enough)?

Tawd Frensley, our VP of Sales and Marketing, delivers another articulately pointed and factually-driven wake-up call.   Here’s a question… Is free really free? Or better yet, is free good enough? Your broker, bless their heart, provides you with a website for your business. It’s obviously not free (you either pay for it a part of… Read more

Gratitude Gets You Far: 3 Must-Dos This Upcoming Holiday Weekend.

  Hey there, Tim here, again. Any plans for the upcoming Memorial Day weekend? If you’re in need of email marketing content to honor the memory of our fallen soldiers, and/or thank veterans and those currently in the armed services, let us know and we’ll write something for you in 1 business day (PropertyMinder customers only, of course)…. Read more

They Think You’re Gullible. Take It Personally.

*Another guest blog post from our VP of Sales and Marketing, Tawd Frensley.* If more than 90% of your business comes from referrals…….. Then why on Earth are you worried about Google ranking, Website Traffic, and Internet leads? Putting 100% of your time and effort into something that is less than 10% of your business… Read more

Hosting An Open House This Weekend? Keep This Mantra In Mind…

The neighbors that you meet are curious for a couple of reasons: 1) They don’t have a real estate agent providing them with neighborhood information to keep them informed. 2) Like many, their agent has left the business because they weren’t able to succeed. Why do we say this? -Every Email Counts. -Every Call Counts. -Every Conversation… Read more

Your Sellers: Keep The Lights On When Nobody’s Home.

    Question 1: When the cat’s away, do the mice play? Question 2: Would a mouse choose to be foolish if they could help it? Apply this age old saying to your database. If you aren’t providing hyper-local real estate activity, comparables, and market values to your homeowners, do you think they won’t go and… Read more

The Most Expensive Website In The World Goes To…

(Our VP of Sales and Marketing had himself a rant. We hope you like it.)  You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich. Wait! You don’t pay 6 figures for your website? No, no, you actually do. Here is how: Your database has 250… Read more