Archive for the «Competitors» Category

Every referral means…

  …that your client thought of you first. They could have referred 2 other agents, but you got the business. The average person knows 3 real estate agents. You are competing with 2 other real estate agents for 1 person’s business.   Simply stated: You need to stay top-of-mind to secure more referrals. Ask yourself these questions: -How often do your… Read more

We’ve said it TWICE, but we’ll say it again…

In honor of Throwback Thursday – we’ve said it TWICE, but we’ll say it again…   We just read an article titled “Can you run a successful business without Zillow, Trulia or Realtor.com?” We think that any article that shows both sides of a debate is commendable. We have to understand all sides to an issue. So read both sides. Then… Read more

We said it once, but we’ll say it again.

We just read an article titled “Can you run a successful business without Zillow, Trulia or Realtor.com?” We think that any article that shows both sides of a debate is commendable. We have to understand all sides to an issue. So read both sides. Then hear us out: C’mon guys (this is our facial expression, below)…OF COURSE you can… Read more

Less than 24 hours from now

The “Keep Your Clients Away From Zillow” Webinar is tomorrow April 16th 08:00 AM-08:30 AM PST Register 10:30 AM-11:00 AM PST RegisterKeep your clients away from: The listing agent down the street This weekend’s Open House Zillow Seller’s Corner will help you: Reconnect with your existing database of sellers and referrals. Grow your database by simply asking… Read more

Target. Narrow. Focus. Prosper. December 2013 Newsletter.

  The Real Estate industry is a vast land of incredible competition and varying consumer perceptions. With so much opportunities and methods to achieving success, it can be easy to become lost in a sea of conformity, which may very well hinder a great agent’s production. One of the keys to success is for an… Read more

Marketing is not just spending money

Your Marketing Budget Let’s have Merriam-Webster define “Marketing” before we begin: The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc. The process or technique of promoting, selling, and distributing a product or service. An aggregate of functions involved in moving… Read more

The Treacherous Path…

The treacherous path to Zillow A home hits the market in a neighborhood. The client sees the ‘For Sale’ sign and pulls over to look at the flyer. Since there is no flyer, they call the listing agent. Perhaps the listing agent does not answer. Client “Googles” the address to see the listing price. Zillow… Read more