Archive for the «Credibility» Category

Break Up, To Make Up.

Our VP of Sales and Marketing, Tawd Frensley, is back with another stirring guest blog entry. But first – a quick heads up: Be sure to peruse our latest 5-star reviews – they may be the final nudge you need to finally take advantage of your 30-day free test drive. (Did we also mention that our… Read more

Your Sellers: Keep The Lights On When Nobody’s Home.

    Question 1: When the cat’s away, do the mice play? Question 2: Would a mouse choose to be foolish if they could help it? Apply this age old saying to your database. If you aren’t providing hyper-local real estate activity, comparables, and market values to your homeowners, do you think they won’t go and… Read more

Your Open House Follow-Up Phone Script (Parts I & II)

Schoolhouse Rock was right: Knowledge is power! Give and get your fair share of relevant, meaningful knowledge with this phone script. Your relationships are at stake here. (The following outline is to be used the following Monday or 1 – 2 days after your Open House) Before you reach out to anyone, enter ALL of the contacts from your Open… Read more

The Most Expensive Website In The World Goes To…

(Our VP of Sales and Marketing had himself a rant. We hope you like it.)  You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich. Wait! You don’t pay 6 figures for your website? No, no, you actually do. Here is how: Your database has 250… Read more

The “Real Estate High-Five”: Listings & Referrals By The Handful.

  Look at your hand. You’ll see it has 6 parts to it; your index finger, your thumb, your ring finger, your pinky, your (sometimes notorious) middle finger, and, of course, your palm. So, what’s the “Real Estate High-Five?” 5 at-your-fingertips marketing elements that ensure you have folks in the palm of your hand when… Read more

The (Deep) Cleaning Guide for your Internet Real Estate Marketing.

    The Annual Campaign – Sorting and Throw Away Tip Have you updated your Annual Campaigns lately? If not, you may be sending out the same one you did last year. Go to Client Relationship Management and then to Follow Up Campaign Click on each of your Annual Campaigns and: Choose a different message/… Read more

How Many Different Ways Can You Say CRM?

    The obvious is Client Relationship Manager, but I think we can dive a little deeper. Slide on and fasten your snorkel. It’s go time. It can mean Continuous Reach Marketing. Each of your clients will receive a constant (and delightfully automatic) stream of information from you based on their consumer status. Oh yes, your… Read more