Archive for the ┬źDatabase┬╗ Category

That “thing” you call a website. Why keep it?

A toothbrush without the bristles. A car without the engine. That “thing” you call a website. Why keep it? Has your business increased or decreased since you made the switch to discount broker provided technology? If your total transactions increased, then tip of the hat to you. If your business decreased, then you, like so… Read more

The difference between asking and earning will be the difference in your 2014

How many of your clients have forgotten you? This is the only question you need to ask yourself and the only question that needs an answer. If there is a chance that 80% of your database will buy or sell with another real estate agent, then what are you doing to decrease those odds? Transactions… Read more

What is marketing?

Your marketing budget is affected by the amount of deals that you do each year. Many agents believe marketing is experimentation, which is not entirely correct. Marketing is growing your client base through consistency and value. Marketing is improving your image and legitimizing your brand. A Free Marketing Tip: Set up a Neighborhood Search for… Read more