Archive for the «Human Touch» Category

Easy-On-The-Wallet Ways To Be Memorable: Week-By-Week May Marketing Pt. II

Your Week-By-Week May Marketing Roundup Part 2 First off, who doesn’t like FREE stuff? – AgentViewApp.com: free mobile app JUST for agents. – SPW4U.com: free Single Property Websites for all of your listings. WEEK 3: Change things up. Start a small raffle. Something easy-on-the-wallet. Send out a survey email blast tailored to 2 distinct groups (Your Buyers and Your Sellers). Offer a $5… Read more

Darth Vader Was Right (+ Website TLC): Week-By-Week May Marketing Pt. I

Your Week-By-Week May Marketing Roundup Part I Ideally, you’ll want to start each week by following up with your buyer and seller leads, from any weekend Open House(s) you may have hosted or attended, with Parts I & II of your Open House Follow-Up Phone Script.  By the way – don’t forget about your preparatory Plan Of Action… Read more

This Isn’t The 90’s. Your Marketing Budget Doesn’t Matter.

Tawd Frensley (our VP of Sales and Marketing) has once again graced us with a no-nonsense guest blog post. How many referrals did you get in 2015? Secondly, who were the people that referred you business? Next, measure the relationship you have with these people. Did these referrals come from: – Random occurrences from strangers… Read more

Your Sellers: Keep The Lights On When Nobody’s Home.

    Question 1: When the cat’s away, do the mice play? Question 2: Would a mouse choose to be foolish if they could help it? Apply this age old saying to your database. If you aren’t providing hyper-local real estate activity, comparables, and market values to your homeowners, do you think they won’t go and… Read more

The “Real Estate High-Five”: Listings & Referrals By The Handful.

  Look at your hand. You’ll see it has 6 parts to it; your index finger, your thumb, your ring finger, your pinky, your (sometimes notorious) middle finger, and, of course, your palm. So, what’s the “Real Estate High-Five?” 5 at-your-fingertips marketing elements that ensure you have folks in the palm of your hand when… Read more

The (Deep) Cleaning Guide for your Internet Real Estate Marketing.

    The Annual Campaign – Sorting and Throw Away Tip Have you updated your Annual Campaigns lately? If not, you may be sending out the same one you did last year. Go to Client Relationship Management and then to Follow Up Campaign Click on each of your Annual Campaigns and: Choose a different message/… Read more

How Many Different Ways Can You Say CRM?

    The obvious is Client Relationship Manager, but I think we can dive a little deeper. Slide on and fasten your snorkel. It’s go time. It can mean Continuous Reach Marketing. Each of your clients will receive a constant (and delightfully automatic) stream of information from you based on their consumer status. Oh yes, your… Read more