Archive for the «Lead Nurturing» Category

Use This NEW Email Text (And tell us if it worked!)

Suggested Subject line: My job is to deliver what’s relevant to you  Hi, It’s been a while since we touched base, how have you been? Are you finding the neighborhood reports I’m sending you to be helpful? Would you like to change the frequency at which you’re receiving them? My job is to deliver what’s important and… Read more

Summer Survey Ideas: Give A Little. Get A Lot.

    Hey there, Tim here. How are things? Are you looking forward to summer? It’s been pretty warm here in the SF Bay Area. Perfect weather for an iced tea. Come to think of it – who doesn’t love a cool drink? Why not use this to your benefit and start a small raffle? You know, something easy-on-the-wallet. Send out a short… Read more

Break Up, To Make Up.

Our VP of Sales and Marketing, Tawd Frensley, is back with another stirring guest blog entry. But first – a quick heads up: Be sure to peruse our latest 5-star reviews – they may be the final nudge you need to finally take advantage of your 30-day free test drive. (Did we also mention that our… Read more

Your Sellers: Keep The Lights On When Nobody’s Home.

    Question 1: When the cat’s away, do the mice play? Question 2: Would a mouse choose to be foolish if they could help it? Apply this age old saying to your database. If you aren’t providing hyper-local real estate activity, comparables, and market values to your homeowners, do you think they won’t go and… Read more

The (Deep) Cleaning Guide for your Internet Real Estate Marketing.

    The Annual Campaign – Sorting and Throw Away Tip Have you updated your Annual Campaigns lately? If not, you may be sending out the same one you did last year. Go to Client Relationship Management and then to Follow Up Campaign Click on each of your Annual Campaigns and: Choose a different message/… Read more

How Many Different Ways Can You Say CRM?

    The obvious is Client Relationship Manager, but I think we can dive a little deeper. Slide on and fasten your snorkel. It’s go time. It can mean Continuous Reach Marketing. Each of your clients will receive a constant (and delightfully automatic) stream of information from you based on their consumer status. Oh yes, your… Read more

It’s Up To You To Take Advantage Of This!

We (Tim and I, that is) have personally written TWO new email groups which are now in your Toolkit’s Message Library: “Brand New Lead (Buyer)” and “Captured Website Visitors (Buyer)”  Luck, it has been said, is what happens when preparation meets opportunity. We urge you to use these new email texts on your new buyer leads… Read more