Archive for the «Listing Alert» Category

Marketing is not just spending money

Your Marketing Budget Let’s have Merriam-Webster define “Marketing” before we begin: The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc. The process or technique of promoting, selling, and distributing a product or service. An aggregate of functions involved in moving… Read more

The Treacherous Path…

The treacherous path to Zillow A home hits the market in a neighborhood. The client sees the ‘For Sale’ sign and pulls over to look at the flyer. Since there is no flyer, they call the listing agent. Perhaps the listing agent does not answer. Client “Googles” the address to see the listing price. Zillow… Read more

That “thing” you call a website. Why keep it?

A toothbrush without the bristles. A car without the engine. That “thing” you call a website. Why keep it? Has your business increased or decreased since you made the switch to discount broker provided technology? If your total transactions increased, then tip of the hat to you. If your business decreased, then you, like so… Read more

The difference between asking and earning will be the difference in your 2014

How many of your clients have forgotten you? This is the only question you need to ask yourself and the only question that needs an answer. If there is a chance that 80% of your database will buy or sell with another real estate agent, then what are you doing to decrease those odds? Transactions… Read more

What is marketing?

Your marketing budget is affected by the amount of deals that you do each year. Many agents believe marketing is experimentation, which is not entirely correct. Marketing is growing your client base through consistency and value. Marketing is improving your image and legitimizing your brand. A Free Marketing Tip: Set up a Neighborhood Search for… Read more

Seven Awesome Tips to LOSE business

Make sure to follow these guidelines for increased chance of failure in your business.  Have a website that does not notify your clients of new listings or new activity instantly and automatically. Make sure the website does not let YOU know when your clients have a question or want to set up a showing. When… Read more