Archive for the «Neighborhood Search» Category

The Treacherous Path…

The treacherous path to Zillow A home hits the market in a neighborhood. The client sees the ‘For Sale’ sign and pulls over to look at the flyer. Since there is no flyer, they call the listing agent. Perhaps the listing agent does not answer. Client “Googles” the address to see the listing price. Zillow… Read more

Premeditated Marketing…Keep those contacts from jumping ship.

Transactions and Contacts, they be mates.  The amount of contacts one has, directly attributes to the amount of transactions one will do in a year. The amount of contacts one adds, directly attribute to the increase in transactions one will do in a year. The amount of contacts one loses, directly attributes to the amount… Read more

The beloved call from your ‘For Sale’ sign?

There is nothing better than getting a call from a curious buyer or nosy neighbor about your new listing. It is your chance to put on your salesmen hat and try to convert them into a lead. The person you are talking to is probably in another agent’s database. That agent probably would not fathom… Read more

That “thing” you call a website. Why keep it?

A toothbrush without the bristles. A car without the engine. That “thing” you call a website. Why keep it? Has your business increased or decreased since you made the switch to discount broker provided technology? If your total transactions increased, then tip of the hat to you. If your business decreased, then you, like so… Read more

The difference between asking and earning will be the difference in your 2014

How many of your clients have forgotten you? This is the only question you need to ask yourself and the only question that needs an answer. If there is a chance that 80% of your database will buy or sell with another real estate agent, then what are you doing to decrease those odds? Transactions… Read more

What is marketing?

Your marketing budget is affected by the amount of deals that you do each year. Many agents believe marketing is experimentation, which is not entirely correct. Marketing is growing your client base through consistency and value. Marketing is improving your image and legitimizing your brand. A Free Marketing Tip: Set up a Neighborhood Search for… Read more

The Strategic Approach to Doubling Deals

We are in the final quarter of 2013.  The weather is changing. Change must also come in how many agents approach achieving their goals. It is time to reflect on the past year and look to the future. Now is the moment to begin planning for 2014. As you begin to evaluate your business efforts… Read more