Archive for the «Newsletter» Category

Keep Things Brewing

Did you know: In New York it’s a legal requirement for a seller to disclose if a property under inspection is believed to be haunted by ghosts? Speaking of ghosts – what are you doing to prevent your website from turning into an invisible apparition of the past? Search Engine Optimization, or SEO, can seem mysterious and… Read more

Whoa! I just generated a new lead! Now what?

By Mark Burstein In Real Estate, lead generation is the name of the game. Some agents farm a geographic area in order to extract leads by door knocking, mailers, or flyers; or they leverage social media like LinkedIn, Facebook, and blogging. They may advertise their website online with PPC or SEO campaigns. Some utilize traditional… Read more

“Your Neighborhood”: A New Lead Capture Tool and Enhancement to Your Website

This is the public facing part of the Seller’s Corner tool. Not only is this an enhancement to your website but this is also a lead capture that allows you to offer Home Values to all of your website’s visitors. Your Neighborhood was created to help you get the home addresses of your potential sellers…. Read more

The New Listing Slideshow feature is available!

The New Listing Slideshow feature for your website’s homepage is in your Toolkit! Why is this important to your business? You are now able to display custom IDX results on the home page of your website within a slideshow presentation. Previously, the slideshow presentation only displayed your featured listings or your office listings. This new… Read more

How do we improve the relationships with the people in our database?

How do we improve the relationships with the people in our database? The better the relationship, the greater the probability of future business. Here is a quick run-through for you. By Mark Burstein Send Items of Value Communicate important information such as home value fluctuations, mortgage rates, and home maintenance tips. Stick to your area… Read more

Your website: Make it useful and make them stay.

It’s an old story, but one that needs to be addressed. Focus on providing quality content by being useful to your leads. This does not mean you have to spend hours on blogging (even though a blog is a great idea). Start off by providing menus and pages on your website, that when opened, showcase… Read more

Pick up the phone…and get personal

You have Seller’s Corner and other automated systems working for you while you show houses, meet people, and complete those vital tasks  day in and day out that keep you top-of-mind. So it is easy to sit back, relax, and let technology “do its thing.” However, agents looking to dominate their markets and outperform the… Read more