Archive for the «Niche Marketing» Category

Are You On The Path To Success?

  A referral is nothing more than a tip once the bill is paid. The better the service, the better the tips. Interestingly enough, the majority of a waiter’s (or bartender’s) wages come from tips. Sound familiar? Let us help you fill up your tip jar. We are not just Silicon Valley based technology, we… Read more

Remind People That You Exist In The Way That Works For THEM – Not You.

  Question your referrals: who, what, when, where, why, and how. Step 1 “Who”: Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one’s that haven’t (yet!) Step 2 “What”: WHAT was your last form of communication with the referring group (email, text, phone call, post… Read more

Go With Your Gut: Week-By-Week July Marketing Roundup

    Hey folks, How’s your summer going? Hope all is swell on your end. If you’re in need of a pick-me-up – we hope our words will help inspire and/or motivate you. Go with your gut and allow your creative side to flourish this month. There’s no need to rigidly adhere to the following… Read more

Script Of The Day (+More Online Exposure)

  Hey folks, Tim here. How was your weekend? Quick heads up – we’ve written Open House Follow-Up Phone Scripts for conversations you’ll be having the next day or so. Need an e-mail to send out, too? Our VP of Sales and Marketing, Tawd Frensley, has drafted one for “The Monday (or Tuesday) after.” “Hi_____, Thank you for stopping by and spending… Read more

Your Open House Follow-Up Phone Script (Parts I & II)

Schoolhouse Rock was right: Knowledge is power! Give and get your fair share of relevant, meaningful knowledge with this phone script. Your relationships are at stake here. (The following outline is to be used the following Monday or 1 – 2 days after your Open House) Before you reach out to anyone, enter ALL of the contacts from your Open… Read more

The “Real Estate High-Five”: Listings & Referrals By The Handful.

  Look at your hand. You’ll see it has 6 parts to it; your index finger, your thumb, your ring finger, your pinky, your (sometimes notorious) middle finger, and, of course, your palm. So, what’s the “Real Estate High-Five?” 5 at-your-fingertips marketing elements that ensure you have folks in the palm of your hand when… Read more

The (Deep) Cleaning Guide for your Internet Real Estate Marketing.

    The Annual Campaign – Sorting and Throw Away Tip Have you updated your Annual Campaigns lately? If not, you may be sending out the same one you did last year. Go to Client Relationship Management and then to Follow Up Campaign Click on each of your Annual Campaigns and: Choose a different message/… Read more