Archive for the «Opinion» Category

A free summertime email text (Go ahead and use it!)

    Subject line: Any exciting summer plans? (Feel free to shorten this as you like or use it as a guide for your phone pitches) “I hope this note finds you well. Do you have any exciting summer plans? I understand you and your family have been busy. I hope summer will give you all… Read more

There are 5 months until 2017, so let’s get back to the basics.

  We live in a digital age where information surrounds us. The Internet has become our expert advice and where we go to find answers. But… In our digital age, human interaction suffers. You may have experienced the sad sight of a family at a restaurant, all eyes glued to their phones or tablets, or… Read more

Your Listings Are On Their Way.

    Hey there, How’ve you been? Tim here, again, with a quick Script Of The Day. Similar to recent ones, this email marketing greeting is only really relevant for agents actively working with sellers. If you’re one of the many agents struggling with what some dub as “thinventory” – Seller’s Corner is THE listing-generator you should turn to this summer, and beyond. Agents we work with have… Read more

Remind People That You Exist In The Way That Works For THEM – Not You.

  Question your referrals: who, what, when, where, why, and how. Step 1 “Who”: Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one’s that haven’t (yet!) Step 2 “What”: WHAT was your last form of communication with the referring group (email, text, phone call, post… Read more

Go With Your Gut: Week-By-Week July Marketing Roundup

    Hey folks, How’s your summer going? Hope all is swell on your end. If you’re in need of a pick-me-up – we hope our words will help inspire and/or motivate you. Go with your gut and allow your creative side to flourish this month. There’s no need to rigidly adhere to the following… Read more

Home Staging Checklist (+Gaining Sellers That Actually Need This).

    Hey there, Tim here. Just touching base with another Tip Of The Week. How’ve you been? Truth be told – this week’s tip (see the handy email below) is only relevant to agents actually working with sellers, now or in the future. If you’re at a loss of people to send this to, keep in mind that Seller’s… Read more

Is “Free” Really Free (Or Good Enough)?

Tawd Frensley, our VP of Sales and Marketing, delivers another articulately pointed and factually-driven wake-up call.   Here’s a question… Is free really free? Or better yet, is free good enough? Your broker, bless their heart, provides you with a website for your business. It’s obviously not free (you either pay for it a part of… Read more