Archive for the «Opinion» Category

Summer Survey Ideas: Give A Little. Get A Lot.

    Hey there, Tim here. How are things? Are you looking forward to summer? It’s been pretty warm here in the SF Bay Area. Perfect weather for an iced tea. Come to think of it – who doesn’t love a cool drink? Why not use this to your benefit and start a small raffle? You know, something easy-on-the-wallet. Send out a short… Read more

Darth Vader Was Right (+ Website TLC): Week-By-Week May Marketing Pt. I

Your Week-By-Week May Marketing Roundup Part I Ideally, you’ll want to start each week by following up with your buyer and seller leads, from any weekend Open House(s) you may have hosted or attended, with Parts I & II of your Open House Follow-Up Phone Script.  By the way – don’t forget about your preparatory Plan Of Action… Read more

This Isn’t The 90’s. Your Marketing Budget Doesn’t Matter.

Tawd Frensley (our VP of Sales and Marketing) has once again graced us with a no-nonsense guest blog post. How many referrals did you get in 2015? Secondly, who were the people that referred you business? Next, measure the relationship you have with these people. Did these referrals come from: – Random occurrences from strangers… Read more

Break Up, To Make Up.

Our VP of Sales and Marketing, Tawd Frensley, is back with another stirring guest blog entry. But first – a quick heads up: Be sure to peruse our latest 5-star reviews – they may be the final nudge you need to finally take advantage of your 30-day free test drive. (Did we also mention that our… Read more

Your Sellers: Keep The Lights On When Nobody’s Home.

    Question 1: When the cat’s away, do the mice play? Question 2: Would a mouse choose to be foolish if they could help it? Apply this age old saying to your database. If you aren’t providing hyper-local real estate activity, comparables, and market values to your homeowners, do you think they won’t go and… Read more

Your Open House Follow-Up Phone Script (Parts I & II)

Schoolhouse Rock was right: Knowledge is power! Give and get your fair share of relevant, meaningful knowledge with this phone script. Your relationships are at stake here. (The following outline is to be used the following Monday or 1 – 2 days after your Open House) Before you reach out to anyone, enter ALL of the contacts from your Open… Read more

Add Flair. Capture Interest. Close Deals.

 In other words… 1) Personalize your website with the right wording. 2) Grab people’s attention in the process. 3) Ultimately secure more business opportunities. Website editing is not rocket science. See for yourself on the webinar. Advanced Website Editing LIVE WEBINAR Tuesday, April 12th 9:00 am (PST) / 11:00 am (CST) / 12:00 pm (EST) Our… Read more