Archive for the «Website» Category

The Only Part Of The Market You Should Blame, Is Your Market-ing.

Let’s not play the blame game.  It’s not how many people you have in your database. It’s how well you know the people in your database. If this wasn’t the case, then you could consider the phone book your CRM. (if agents actually called, that is) Just because the Internet exists, doesn’t mean you don’t… Read more

Is “Free” Really Free (Or Good Enough)?

Tawd Frensley, our VP of Sales and Marketing, delivers another articulately pointed and factually-driven wake-up call.   Here’s a question… Is free really free? Or better yet, is free good enough? Your broker, bless their heart, provides you with a website for your business. It’s obviously not free (you either pay for it a part of… Read more

They Think You’re Gullible. Take It Personally.

*Another guest blog post from our VP of Sales and Marketing, Tawd Frensley.* If more than 90% of your business comes from referrals…….. Then why on Earth are you worried about Google ranking, Website Traffic, and Internet leads? Putting 100% of your time and effort into something that is less than 10% of your business… Read more

Script Of The Day (+More Online Exposure)

  Hey folks, Tim here. How was your weekend? Quick heads up – we’ve written Open House Follow-Up Phone Scripts for conversations you’ll be having the next day or so. Need an e-mail to send out, too? Our VP of Sales and Marketing, Tawd Frensley, has drafted one for “The Monday (or Tuesday) after.” “Hi_____, Thank you for stopping by and spending… Read more

Hosting An Open House This Weekend? Keep This Mantra In Mind…

The neighbors that you meet are curious for a couple of reasons: 1) They don’t have a real estate agent providing them with neighborhood information to keep them informed. 2) Like many, their agent has left the business because they weren’t able to succeed. Why do we say this? -Every Email Counts. -Every Call Counts. -Every Conversation… Read more

Easy-On-The-Wallet Ways To Be Memorable: Week-By-Week May Marketing Pt. II

Your Week-By-Week May Marketing Roundup Part 2 First off, who doesn’t like FREE stuff? – AgentViewApp.com: free mobile app JUST for agents. – SPW4U.com: free Single Property Websites for all of your listings. WEEK 3: Change things up. Start a small raffle. Something easy-on-the-wallet. Send out a survey email blast tailored to 2 distinct groups (Your Buyers and Your Sellers). Offer a $5… Read more

Darth Vader Was Right (+ Website TLC): Week-By-Week May Marketing Pt. I

Your Week-By-Week May Marketing Roundup Part I Ideally, you’ll want to start each week by following up with your buyer and seller leads, from any weekend Open House(s) you may have hosted or attended, with Parts I & II of your Open House Follow-Up Phone Script.  By the way – don’t forget about your preparatory Plan Of Action… Read more