Do you think outside of the box? Is your website the to-go-to hub?
Do you include resources* on your real estate website?
Do you have crime maps or a real estate terms dictionary?
Do you include website links to nightlife, neighborhood activities, historical facts? Sports teams? Weather? (Get creative!)
Do you explain the market honestly and simply?
Do you walk them through the process of buying or selling a home?
Do you keep your visitors ON YOUR website, or do you force them to start Googling?
Make your website as convenient as possible. You know what they are looking for during their home search! Put it right there for them to see and use.
Remember, this is a people business.
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” -Mary Lou Cooks