Agents selling to
Internet buyers are likely to work only
2.2 weeks with a buyer before selling a property (vs. 7.1 weeks traditionally).
92 percent of Internet buyers find their agent on a Web site, according to the California Association of REALTORS (CAR).
69 percent of Internet buyers said
response time was extremely important.
Whoever meets their need for
instant gratification seals the
deal -- and earns referrals. "97 percent of Internet buyers said they
would use the same agent again (vs. 50 percent traditionally). They're
twice as likely to give a referral," CAR
says.
To gain a competitive advantage, Internet REALTORS® use
Twitter to keep their tech-savvy clients in-the-know.
"Twitter is a method that allows you to communicate en masse to all
of your agents about business information in real time," according to
the
WAV Group.
"Brokers who are responding to each and every lead within
10 minutes have a
250 percent greater lead to close conversion rate than those who are not responding quickly,"
writes Glenn Houck, co-founder of LeadQual, LLC.
Micro-blogging
Twitter is a
free social networking and
micro-blogging
service that allows users to send "updates" (or "tweets"; text-based
posts, up to 140 characters long) to the
Twitter website, via
short message service (SMS),
instant messaging, or a third-party application such as
Facebook.
Best Practices
1.
Announce price changes, rate changes, new listings and
open houses to your clients with one message. Information is delivered
to a buyer's phone in real time (as a text message).
2.
Promote your
blog
.
"Since I started using Twitter, I have more than doubled my blog traffic," says
Chris Brogan, social media guru.
3.
Business intelligence.
"Why? Because you can use it to hear what your customers, clients and users are saying about you," says
Joel Burslem, marketing director of
Inman News.
TweetScan searches for keywords through the Twitterstream (i.e. "Realtor").
What is TwitPic?
TwitPic lets you share photos on Twitter -- from your phone or through the site itself.
For example,
3 Oceans Real Estate "tweets":
http://twitpic.com/16vj <- Seen on lytton and waverley, palo alto ca