Your client, Lou, is driving home after work and notices that the house five doors down is for sale.
Sue pulls over to grab a listing flyer to see the listing price, photos, and other details.
However, one hundred other info-hungry passers-by have done the same thing. They have wiped out all of the listing flyers.
Lou quickly reaches into her purse for her cell phone to call the the listing agent whose phone number is prominently printed on the ‘For Sale’ sign.
The savvy agent will do their best to capture Lou’s contact information to add to their database.
Maybe you get lucky and the listing agent does not answer their phone. Sue’s curiosity gets the best of her and she Googles the address of the listing.
(If you have a moment, Google any active listing address and check out the first 3 websites that pop up. This is why your clients know of and use Zillow).
Lou is on Zillow, checking out photos and details. She sees a “Zestimate,” a potential listing price of their home, which is yet another piece of juicy info you didn’t provide.
The easy lead capture allows Lou to “Contact Agent,” which is most likely not you.
The “Premier Agents” that are advertised on each page just received Lou’s contact information. A CMA will most likely be delivered to Lou from another agent.
Let us give you a far less scarier scenario.
Imagine you had a tool that alerted every single homeowner in your database of what is happening in their neighborhood.
This tool would email them as soon as a listing hit the market in their neighborhood. Your email would be branded around your business and there would be a link that would take your client directly to your personal real estate website.
On this secure page, your client will have access to the most recent active, pending, and sold listings. They will have access to every MLS photo, all details, comparable listings, sold price, average days on market, average and median listing price, as well as market trend data.
- Will become more prominent in your client’s email inbox.
- Will be sending custom details to each client which saves them from getting out of their car or having to spend their time searching on other websites.
- Will be top-of-mind for more referrals.
- Will increase market awareness for all of your sellers.
- Will lose less business to undeserving realtors that were in the right place at the right time.
“This has been a huge wake up call. This is the way to capture your sellers, the ones who are just sitting there. Not everyone has an assistant. We are so busy, and sellers are the ones who drop off. I’ve known that I have to get back into my database. As a real estate agent- I know we fall behind. This will help agents because they will know that they have to start paying attention to their database. This is another pillar of business they have not been looking at. Once you sell a home, those sellers are gone. Inventory is low- this is also a problem for agents. So dig into your database! This tool makes you do this. I love Seller’s Corner!” –Peggy James
Seller’s Corner: The industry exclusive, drip CMA tool that keeps you top- of-mind and keeps your clients away from ‘enemy’ territory. Click here to begin.