Your Marketing Budget
Let’s have Merriam-Webster define “Marketing” before we begin:
- The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.
- The process or technique of promoting, selling, and distributing a product or service.
- An aggregate of functions involved in moving goods from producer to consumer.
Let’s apply these definitions to “Real Estate”:
- Your “product” is Real Estate. Tell people you are an agent everyday and send your clients MLS listings so they do not go to Zillow, Realtor.com, and Trulia, etc.
- Make your clients aware of your value and expertise. Let your clients know what is on the market to buy. Let your sellers know what is happening in their neighborhood. Demonstrate your value and your worth.
- Once again, send Listings to your buyers as soon as they hit the market. Send homeowners Neighborhood Activity.
Newspaper ads, postcards, Pay-Per-Click, and buying leads should not define your marketing budget and be the only way you exist in your industry.
Marketing is not confined to spending money. It is the act of positioning yourself to be top of mind when it is time for your clients to buy, sell and refer.