by Jane Ellsworth, VP of Sales
Times are tough. You know you have to promote your website in order to drive quality traffic, but your budget doesn’t allow for much more.
So the question is, how do you promote your website so that you stand out from all the others? Well here is the thing about having a website. If you don’t create the kind of website that promotes itself, you will always have to spend your time and money promoting the site.
So what exactly does this mean? Well let’s start with content. Oh sure content, content, content. We’ve all heard it before. But the reality is that content is the one thing any good SEO company will tell you to start with. Over the years, the search engines have not changed these criteria. You must have good original content. Original? Yes, original. You should take the time to develop articles, market news, city updates or a blog. Any one of these will do but the key will be to do it all in your own words. Best content comes from your own understanding and your own interpretation of a subject.
If you have a niche market, show it on your site. Write about it. Show the reader in your own words why you are the area specialist. Include photos. It is a known fact that women are visual. Statistics show that 72% of the home buying process is started by women. With this in mind, your site should include intimate details of your city along with photos to show the area. Show photos of the local golf courses, aquatic parks or yacht clubs if that is what are your area is known for.
Once this is completed tell everyone. Every single contact in your database should be emailed with an embedded link to your website announcing the changes to your website and inviting them to see it. Use a third level domain name (available in your PM site) to drive the traffic to a specific new page you’ve created or photos you’ve added. This will give you the reason you’ve been looking for to email your database and remind them that you are still in Real Estate. It will also drive more traffic to your website. The original content will also help you in the search engines and keep your site fresh with content.