Remind People That You Exist In The Way That Works For THEM – Not You.

  Question your referrals: who, what, when, where, why, and how. Step 1 “Who”: Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one’s that haven’t (yet!) Step 2 “What”: WHAT was your last form of communication with the referring group (email, text, phone call, post… Read more

Go With Your Gut: Week-By-Week July Marketing Roundup

    Hey folks, How’s your summer going? Hope all is swell on your end. If you’re in need of a pick-me-up – we hope our words will help inspire and/or motivate you. Go with your gut and allow your creative side to flourish this month. There’s no need to rigidly adhere to the following… Read more

Home Staging Checklist (+Gaining Sellers That Actually Need This).

    Hey there, Tim here. Just touching base with another Tip Of The Week. How’ve you been? Truth be told – this week’s tip (see the handy email below) is only relevant to agents actually working with sellers, now or in the future. If you’re at a loss of people to send this to, keep in mind that Seller’s… Read more

The Only Part Of The Market You Should Blame, Is Your Market-ing.

Let’s not play the blame game.  It’s not how many people you have in your database. It’s how well you know the people in your database. If this wasn’t the case, then you could consider the phone book your CRM. (if agents actually called, that is) Just because the Internet exists, doesn’t mean you don’t… Read more

Is “Free” Really Free (Or Good Enough)?

Tawd Frensley, our VP of Sales and Marketing, delivers another articulately pointed and factually-driven wake-up call.   Here’s a question… Is free really free? Or better yet, is free good enough? Your broker, bless their heart, provides you with a website for your business. It’s obviously not free (you either pay for it a part of… Read more

Early Bird Email Greeting: Father’s Day.

  Hey there, Tim here – how’s your June going? Heads up (although you’re probably already aware): Father’s Day lands on Sunday the 19th. Given the fact that parent-child dynamics vary from person to person, I tried to be as inclusive as possible when drafting the greeting below. Let me know what you think – and… Read more

Gratitude Gets You Far: 3 Must-Dos This Upcoming Holiday Weekend.

  Hey there, Tim here, again. Any plans for the upcoming Memorial Day weekend? If you’re in need of email marketing content to honor the memory of our fallen soldiers, and/or thank veterans and those currently in the armed services, let us know and we’ll write something for you in 1 business day (PropertyMinder customers only, of course)…. Read more