Should your website be consumer-centric or agent-centric?

Is consumer-centric web presence is merely a hype or a new Web 2.0 online marketing?

Last month the  Industry leaders and technology experts gathered at the RISMedia 19thAnnual Leadership Conference in New York.  Among many topics they discussed whether real estate practitioners should and how to make Real Estate websites consumer centric.

Aric Kazarnovsky, Executive Vice President, PropertyMinder, Inc. together with other panelists like Michael Fisher, Sr. Vice President of Marketing Coldwell Banker Real Estate, Pat Lashinsky, President of ZipRealty, Ashfaq Munshi, CEO Terabitz, Jonathan Blood, Vice President Delta Media Group offered advice and best practices on how to run the best consumer-centric website possible.

In Aric’s view, online marketing  is a communication method for agents, brokers and Real Estate franchises to communicate their values to potential home buyers and home sellers.  A consumer-centric website is a website that is focused on fulfilling a consumer’s information requests.

Aric invited the audience to review AccelerAgentTM websites, so they can see how these websites combine consumer-centric features with agent centric marketing tools.

Being powered with consumer-centric tools PropertyMinder’s AccelerAgentTM websites allow consumer to handle agent managed home research, neighborhood research, communicate with related professional services and much more. At the same time these websites continue to communicate agents message and build Real Estate agent or firm  brand while fulfilling a consumer’s information requests.

Any professional Real Estate website just like PropertyMinder’s AccelerAgentTM websites should have completely integrated lead capturing devices, lead nurturing follow up and client management tools.

Complete integration allows for automation of turning a lead into a client.  With a greater number of leads coming into the website, it must be able to accomplish the lead gathering and follow up tasks automatically.  Also, the website must be able to alert the agent on the motivational level of the leads.  An agent’s available time should be focused on those leads that the website indicates have a high activity.  Those with a low or no activity rating will be followed up with by the website on an ongoing long term basis.

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