Posts Tagged «database»

There are 5 months until 2017, so let’s get back to the basics.

  We live in a digital age where information surrounds us. The Internet has become our expert advice and where we go to find answers. But… In our digital age, human interaction suffers. You may have experienced the sad sight of a family at a restaurant, all eyes glued to their phones or tablets, or… Read more

Remind People That You Exist In The Way That Works For THEM – Not You.

  Question your referrals: who, what, when, where, why, and how. Step 1 “Who”: Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one’s that haven’t (yet!) Step 2 “What”: WHAT was your last form of communication with the referring group (email, text, phone call, post… Read more

Is “Free” Really Free (Or Good Enough)?

Tawd Frensley, our VP of Sales and Marketing, delivers another articulately pointed and factually-driven wake-up call.   Here’s a question… Is free really free? Or better yet, is free good enough? Your broker, bless their heart, provides you with a website for your business. It’s obviously not free (you either pay for it a part of… Read more

They Think You’re Gullible. Take It Personally.

*Another guest blog post from our VP of Sales and Marketing, Tawd Frensley.* If more than 90% of your business comes from referrals…….. Then why on Earth are you worried about Google ranking, Website Traffic, and Internet leads? Putting 100% of your time and effort into something that is less than 10% of your business… Read more

Hosting An Open House This Weekend? Keep This Mantra In Mind…

The neighbors that you meet are curious for a couple of reasons: 1) They don’t have a real estate agent providing them with neighborhood information to keep them informed. 2) Like many, their agent has left the business because they weren’t able to succeed. Why do we say this? -Every Email Counts. -Every Call Counts. -Every Conversation… Read more

Use This NEW Email Text (And tell us if it worked!)

Suggested Subject line: My job is to deliver what’s relevant to you  Hi, It’s been a while since we touched base, how have you been? Are you finding the neighborhood reports I’m sending you to be helpful? Would you like to change the frequency at which you’re receiving them? My job is to deliver what’s important and… Read more

Darth Vader Was Right (+ Website TLC): Week-By-Week May Marketing Pt. I

Your Week-By-Week May Marketing Roundup Part I Ideally, you’ll want to start each week by following up with your buyer and seller leads, from any weekend Open House(s) you may have hosted or attended, with Parts I & II of your Open House Follow-Up Phone Script.  By the way – don’t forget about your preparatory Plan Of Action… Read more