Rewarding your clients for choosing you as a Realtor®
Here are just a few ideas on what to give your clients to say thank you.
- Housewarming Party. This one may sound expensive; however, it does not need to be. You can host a simple snack party serving simple finger foods. Always remember that it’s the thought that counts! Here is a simple guide in hosting this party:
- Ask your clients for the list of people that they would like to invite, along with their email addresses.
- Create a registration form on your website.
- Email the invitation to the people in the list and tell them to register on your website so that you know how many people are expected.
This is a great way not only to show your clients that you value their business, but also to market yourself as a real estate agent to the visitors. The emails that you collect through the registration form will grow your pipeline.
- Move-in Present. If you don’t have the resources to throw a party for your clients, try offering a gift. Here are some simple ideas:
- a centerpiece for their dining room or living room
- gift basket – choose your theme: popcorn/movie night, kitchen supplies, recipe collection, snacks for the kids, etc.
- gift cards – save your clients some green by giving them a gift card from a nearby grocery or home improvement store.
- first night survival kit – dishwashing soap, sponge, garbage bags, toiletries, etc.
Don’t forget to attach your business card to these presents.
- Monthly Strategies. You can also send a monthly “little something” to your clients. This is a good way to keep your name in front of your clients.
- Send them a handwritten note every month. There are really strange holidays out there such as Friendship Day, Grandpa’s Day, etc. Go online and depending on who your client is, send them a quick note about it.
- If you have the time, come by and just say hello. Ask how they are doing and if you can be of any assistance to them or if they know anyone who might need your expertise.
- Use your website to send them Market Updates.
These should get your creative juices flowing. Always remember that a simple follow-up after closing the transaction is greatly appreciated by your clients. Your rewards are the referrals.
With the AccelerAgentTM Website, promoting yourself is easy. The system allows you to create your own registration forms and schedule messages to go out on specific dates. These messages come with beautiful templates. Please call our Tech Support Team at 800-743-5820 ext 2 if you need assistance. We also offer weekly webinar trainings for our customers. Click here to register.
For more information on AccelerAgentTM Website packages, free trials and demos, please call 800-743-5820 or visit www.propertyminder.com.
Give Your Website a Personality
A personal website can definitely become your second self. You must use it to avoid becoming “just another agent”. The more people see value on your site, the more they will stay and possibly convert to leads. Your website should reflect what you’re all about when it comes to your business. Here are some ideas for you to consider in modifying your current website:
Target Market. Having a niche can be beneficial. Although it is nice to work with “everybody”, it’s your expertise that will set you apart from the pack. Some examples include specializing with first time buyers, growing family, senior real estate, foreclosures, short sales, luxury homes and more.
Content. Once you’ve figured out your unique market, create your content. For example, if you specialize on first time buyers, add links that give them advise on what their checklist should look like before buying, or create a form on your website that will allow them to download a report on the latest first time buyer programs available.
Basic Contact Information. Make sure that your phone number and email address are correct. One typo on the email can cost you a lead. Also, if you’ve switched companies, be sure to change your logo and company information as well.
Testimonials. Show off those thank you letters from your clients. Given that buyers search for homes and agents online nowadays, it’s important that they see how satisfied your past clients were with your services. Sometimes we forget the power of reviews.
What’s in it for me? It’s nice to know what your designations are, where you’ve attended college, and what you were doing before your real estate career; however, an average Joe will not even know what those designations stand for. You can create a page for that, but do not forget to sell the benefits of having you as their agent.
Overall Design. Choose a website banner that best reflects your local area. If you’d like your listings to flow through a slideshow, add that to your homepage. If you have no listings at the moment, choose an animated design that has pictures of your area. The movement will create a different effect on your site.
AccelerAgentTM Website subscribers are able to create and modify contents like these through our comprehensive Website Editor tool. Please call our Tech Support Team at 800-743-5820 ext 2 if you need assistance. We also offer weekly webinar trainings for our customers. Click here to register.
For more information on AccelerAgentTM Website packages, free trials and demos, please call 800-743-5820 or visit www.propertyminder.com.
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