Look at your hand.
You’ll see it has 6 parts to it; your index finger, your thumb, your ring finger, your pinky, your (sometimes notorious) middle finger, and, of course, your palm.
So, what’s the “Real Estate High-Five?”
5 at-your-fingertips marketing elements that ensure you have folks in the palm of your hand when it matters most: when they’re ready to buy, sell and refer. Let’s take this, digit-by-digit.
1) Index (Contacts).
The average person knows 2 agents. Stay #1 with your CRM (your personal index).
Blast mass or one-on-one emails (holidays, open house follow ups, extra listing info, etc.) tailored around individual contact details. Organize people into groups (sports fans, June birthdays, anniversaries, retirees, etc.) and touch base accordingly, to demonstrate your thoughtfulness and interest.
2) Ring (Marriage).
Get homeowners to love, honor and list with you, with Seller’s Corner. What’s included? Accurate MLS data, HD photos, details and comparables, market trends, CMA lead capture, average and median listing price – deliver the goods and secure a lifelong bond of listings and referrals. See it in-action this Thursday.
3) Middle (Cautionary – Not Offensive).
Be bold with dynamic and engaging marketing content (drafted for PropertyMinder customers by our skilled writers) that sends a strong message to your competition: your leads & clients don’t belong to any other agent (or broker). They’re yours. Period.
5) Pinky swear.
Silently pledge to your leads and clients that you’ll stay informed and up-to-date on the latest technology and best practices to better meet their needs. Hop on just 1-2 short, sweet and informative LIVE webinars per month. Schoolhouse Rock was right: knowledge is power.
Let’s take another look at the middle finger (#3).
Sure, you can send out automated, pre-written alerts left and right – but are you taking the time to send out non-template-based, personalized touches?
Whether it’s a few minutes via e-mail or 5 minutes over the phone, your “non-salesy” voice and branding are what keep you memorable with your contacts and, as previously stated, get a clear point across to your competition: Back Off.
Also remember that having in-hand conversation-starters and content to smoothly navigate through phone calls (or e-mail exchanges) can undoubtedly lessen your anxiety and improve the quality of your relationships. However, the trick is to not come off as “scripted” in your tone and delivery of words. Be professionally casual and honest. Ad libbing is a nice touch, too. Need someone to “rehearse” with? We’re all ears.
If you want people..
- to hand you over referrals…
- to hand you over their trust…
- to hand you a considerable income…
- and to hand you over their valuable contact info…
…you need to deliver hand-picked, quality and relevant content, 24/7.
Keep in mind that we’re always here to lend a helping hand.