The Top 4 PropertyMinder Tools Agents Should Use (But Don’t)
MLS Searches for your Buyers
If you set up MLS searches through your MLS login and not your PropertyMinder website then you are limiting yourself and your clients. Your clients are limited because the MLS is not providing your clients with comparables, mortgage calculators, and local school information. You are limiting yourself because you are not branding your website. Aside from the convenient presentation of photos, property descriptions, similar homes for sale, maps, and school data; your website includes powerful tracking capabilities to give you insights into your prospects’ motivation and habits. Remember that your AccelerAgent listing data comes directly from the MLS several times per day, so it is accurate and automatically updated.
Everyone in your database that owns a home, owns an investment. It is important to let them know what their investment is worth. Neighborhood Alerts are MLS searches for sellers and homeowners and are the best way to keep your clients informed of what is happening nearby. Your AccelerAgent website will email new, pending, and sold listings within a close proximity to each one of your sellers and homeowners.
Keep your clients away from Trulia and Zillow. Make sure they do not call the listing agent. This can be accomplished through Neighborhood Alerts.
Custom IDX allows you to set up a property search for specific areas, price ranges, school districts, or neighborhoods. Those results are made easily accessible through buttons on your website. The ultimate benefit to having Custom IDX links is that it adds relevant content to your website which automatically updates daily. In order to rank on Google, your website must be a resource center. Imagine having resourceful web pages that update on their own.
Custom IDX will let you set up search results for listings that are on the MLS for a specific area or price range (or for most criteria that is available on the MLS), while the Hotlist is there for you to keep track of property listings that are important to you.
Mass Email/Follow Up Campaign
Your AccelerAgent website is also an email marketing engine. If you are diligent about forming groups in your CRM, your site can quickly and easily send emails to appropriate contacts to touch base and generate leads. If you are not grouping your database, you can still send marketing messages to everyone with just a few clicks. We have an assortment of design templates and pre-written messages that can be used to send those lovely holiday and greeting card-type messages, as well as custom marketing messages you would like send to everyone you know. This is great for informing your sphere of influence about a new listing you are preparing for the market or a great win you championed for one of your clients. Remember, there’s nothing wrong with a little bragging.
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