Top 5 Myths That Keep Agents Broke
- Agents are paid hourly.
As a self-employed salesperson, your livelihood depends upon your ability to close a deal.
- Good telephone etiquette does not convert leads into closed sales.
To be successful, follow-up campaigns require you to be your very best on the telephone. Anticipate questions, craft a script, and practice your responses. It all comes down to the bottom line — who can sell houses faster and for more money.
- You should take on every client.
The real estate business is dependent upon relationships. And negative reviews are bad for business. To build up a good reputation, you need to be selective in choosing your client base. Interview potential clients to gauge whether or not their expectations match market reality. Inflexible sellers come with a high price tag.
- Real estate is a front-end business.
To secure your position in the marketplace, an agent needs to shift his focus from today’s sale to earning referrals. This raises the important question: “How can I turn this listing appointment into two more?”
- The top producers are profitable.
Make no mistake, REALTORS® are entrepreneurs. To make a net income in real estate, your marketing costs must be under 7 percent.
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