Unfortunately, losing business is not completely unavoidable. If a relative of one of your past clients gets their real estate license, there’s not much you can do about that.
However, there are a couple of things that you can do to remind your clients that you are valuable, knowledgeable, and deserving of their referrals.
Internalize your marketing
Your website is an extension of you; it is your digital storefront that shows your past transactions and areas of expertise. Anything you send to your clients should somehow find a way to bring them back to your website. The sole purpose of internalized traffic is to remind your clients of your domain name, the unique spelling of your name, your contact information, your real estate knowledge, and that you are a genuine person that makes a living from the relationships you have built.
Lead them from your email to your website: Instead of sending out an article, newsletter or a market report to your clients in the body of an email, add that article or report to your website. When you send the email to your clients, provide a link that will direct them to that exact page.
MLS Searches: Set up your searches through your AccelerAgent website. We understand that your MLS provides you with the ability to set up searches for your clients. Your buyers should be looking at homes on your website. They should be reminded that your website has everything they need to make informed real estate decisions.
Seller’s Corner: Set up your homeowners on Seller’s Corner alerts. These updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.
It’s just 20 minutes a day. Homeowners are the most important part of your database because they stimulate your personal economy. NAR states that 89% of the people in your database will not use you again. Seller’s Corner will help you automate all of your homeowner marketing by providing personalized neighborhood updates.
Questions? Compliments? Curious to find out more?
Email our Social Media Gal Anna at email@example.com
Have a great week!