Why pay for a real estate solution, when there are free tools out there?

Recently, we were asked on ActiveRain why an agent would pay for a solution, rather than using free tools. This is an excellent question. We are sharing the exchange below. Please share your thoughts! We want to hear your story.


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Excellent Online Question Asker: Why purchase? You don’t have to spend a lot of money to subscribe or pay companies for CRM tools/software. You could use your existing emails such as Outlook Google, and your Excel sheet.

PM’s Social Media Team’s Answer: Nice to meet you. Thank you for stopping by. Excellent question. Outlook and Gmail are not CRM‘s. You cannot send personalized material to your clients nor does it track all of their search trends, interests, and archive all content they have received from you. Sending out a blast email that is Bcc’d is not efficient or effective. It is definitely cheap, but not efficient.

A CRM is just as important as having a personal website that allows your clients to search for homes. Our CRM is included in our website platform and is the centerpiece to many agents’ success. The ability to send out personalized, attractive emails specific to the clients’ consumer status in the sales cycle is truly valuable. Here is some more information for you.

We discount our pricing based off of the average listing price in your area. If you would like to find out how much our entire solution costs, call 800-743-5820 EXT 1.

Have a great day! Here is the free test drive link for you. -The PM Social Media


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What do you think? Do you have colleagues who are still only using free tools? Did you convert from free tools to a paid solution? What advantages of a paid CRM solution can you think of, that we missed? We would love to hear YOUR story.


Want know more about CRM Best Practices, especially on these rainy days? Click here.


#RealEstateSolution #RealEstateCRM#RealEstateWebsite #RealEstateInvestment

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